North America is the world’s biggest market for Software. Companies like Google, Oracle, Microsoft, CA, SalesForce.com all started there and expanded globally

The countries in the European Union have the largest number of consumers, companies, educational institutions and hospitals of any region in the world.

However, because the countries in Europe all have their distinct language, culture, legislation as well as many other nuances, it is hard for North American companies to treat this as one market and easily set up an organization that scales. On top of that, the intricacies of labor law, tax legislation and EU rules don’t make it any easier.

With the current turmoil in the markets, North American software companies have a hard time convincing their board and investors to expand overseas and invest in a high-cost international operation. But: the international market, especially the large economies of the UK, Scandinavia, Benelux, Germany, France, Poland, Spain and Italy can represent significant growth opportunities.
Especially with the rise of Software-as-a-Service models for software distribution and deployment, the additional cost of servicing these customers overseas can be minimal. If only you could reach those customers, know who to target and who to partner with!

That’s where RegionExpert comes in! We help North American companies to expand to Europe.
Our team of seasoned professionals helps you to find the right partners, target the right early adopters so you nurture references and acts as your extension during tradeshows, conferences and other marketing events.

We work as a consultant, based on a flexible retainer or simply on commission so there is always a model to suit you! The entire marketing operation can be done together with us: from advertising, telesales, tradeshows, tender procedures, market research to closing the sale and handing the account over to your services organization.